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Good music, great food, amazing people: How we got the town dancing…

Frogfest is High Wycombe’s biggest annual music and cultural festival. Since we piloted the event back 2013, Frogfest has gone from strength-to-strength, culminating in more people than ever descending on High Wycombe town centre to enjoy this musical extravaganza.

The popular festival features a variety of musicians, food stalls and street entertainers. More importantly, it provides a great opportunity for many of our local hospitality businesses to take advantage of the increased footfall. In 2018, footfall movements on the day were estimated to be around 38,000 – that’s almost a ten per cent increase on the year before.

The success of Frogfest is one of HWBIDCo’s crowing achievements.