Town Trails

Maps & Trails

Throughout the year, the BID runs a series of themed trails across High Wycombe Town Centre. Our trails help bring local businesses together, encouraging footfall and creating an attractive packaged experience for the general public. Each one is free for member businesses to participate in and some of our more popular trails include:

  • Best Little Indies Trail
  • Monster Hero Safari
  • Christmas Cheeky Elf Trail
  • High Wycombe Heritage Trail

Many of our more popular trails are designed to coincide with key events in the High Wycombe BID calendar – specifically Christmas and Heritage Month. Businesses who participate are able to benefit from an extensive marketing & PR package, including printed and digital maps, blogs features on the My Wycombe website, printed posters, digital ads and promotion amongst our email database and across various BID social media channels (11k+).

If you are interested in having your businesses featured in our next Town Trail please get in touch.



urban seating area in Frogmoor High Wycombe

Related Projects 

My Wycombe

A new town centre website to promote local businesses, news and events.

Town Trails

Pocket-sized guides promoting independents, heritage attractions and student offers.

Video Content

Engaging videos promoting High Wycombe, HWBIDCo events and local businesses.

Social Media

The official town brand and MyWycombe social media channels.

Campaigns & Competitions

Seasonal campaigns, business offers and competitions.

Animating Spaces

Installations, public space animations and dressing projects.