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Marketing the Town

Experience High Wycombe

We improve the customer journey and experience using innovative marketing campaigns – putting High Wycombe on the map for visitors, tourists and residents.

We offer members frequent promotional opportunities across our growing digital channels. Over the last few years we have:

  • Created a vibrant new brand identity for the town centre and launched My Wycombe – a new website aimed at promoting local heritage, businesses and town centre events.
  • Run a variety of seasonal marketing campaigns and competitions to increase footfall in the town.
  • Worked with other town centre stakeholders to implement new initiatives aimed at reinforcing High Wycombe’s reputation as a vibrant and welcoming town.

Basically we shout about everything that High Wycombe has to offer; things like history, community spirit and our incredible local businesses. 

As a member you can benefit from a variety of opportunities to promote your business – including through our social media channels, regular marketing campaigns, lamp post banners and town noticeboards and in our quarterly e-newsletters. To take advantage of these free business promotion opportunities, please get in touch.

 

HWBIDCo safe and secure initiative

MyWycombe.com and Social Media

We continue to evolve and grow the MyWycombe. com brand and its associated social media channels. BID levy payers will continue to receive a business listing on the My Wycombe website. With a collective social following of 10,000 people, we will continue to use our platforms to help shout about local businesses, town centre events, discounts, competitions and offers.

Profiling the Town

We work with local and national media to help raise the profile of the town centre and explore partnerships with local influencers and help ensure we are providing new and exciting content to highlight local businesses.

Exciting and Seasonal Campaigns

We improve the customer journey by investing in other promotional activities such as seasonal town maps and guides and support BID levy payers who require assistance with their own marketing through training.

Photography and Video Content

We create original content and use authentic photography and video to help showcase local businesses and promote High Wycombe town centre.

Gift Card

To keep spend local we plan to invest in a new gift card for High Wycombe. We will also look to create a My Wycombe loyalty card promoting businesses in the BID area and campaigns to reward loyal shoppers.

Projects & Highlights

My Wycombe

A new town centre website to promote local businesses, news and events.

Town Trails

Pocket-sized guides promoting independents, heritage attractions and student offers.

Video Content

Engaging videos promoting High Wycombe, HWBIDCo events and local businesses.

Social Media

The official town brand and MyWycombe social media channels.

Campaigns & Competitions

Seasonal campaigns, business offers and competitions.

Animating Spaces

Installations, public space animations and dressing projects.