Marketing the Town

Experience High Wycombe

We improve the customer journey and experience using innovative marketing campaigns – putting High Wycombe on the map for visitors, tourists and residents.

We offer members frequent promotional opportunities across our growing digital channels. Over the last few years we have:

  • Created a vibrant new brand identity for the town centre and launched My Wycombe – a new website aimed at promoting local heritage, businesses and town centre events.
  • Run a variety of seasonal marketing campaigns and competitions to increase footfall in the town.
  • Worked with other town centre stakeholders to implement new initiatives aimed at reinforcing High Wycombe’s reputation as a vibrant and welcoming town.

Basically we shout about everything that High Wycombe has to offer; things like history, community spirit and our incredible local businesses. 

As a member you can benefit from a variety of opportunities to promote your business – including through our social media channels, regular marketing campaigns, lamp post banners and town noticeboards and in our quarterly e-newsletters. To take advantage of these free business promotion opportunities, please get in touch.


HWBIDCo safe and secure initiative

Social Media Marketing for businesses in the HWBIDCo Area

HWBIDCo also have a public facing social media page called ‘My Wycombe’ on Instagram, Facebook and Tiktok. ‘MyWycombe’ has built up a dedicated following since its launch, with some months seeing a reach of over 65k on Facebook.

We regularly post upcoming events, business spotlights and offers exclusively from HWBIDCo members, as well as local businesses and partners.
We would love to feature as many businesses as we can and are very happy to share your social posts.
All you need to do is tag us in any post you’d like us to feature, or email over us some artwork for an upcoming offer, and we will get this posted and / or re-shared.

This applies to both our HWBIDCo & MyWycombe social media platforms – we’re here to promote and support you!

Projects & Highlights

My Wycombe

A new town centre website to promote local businesses, news and events.

Town Trails

Pocket-sized guides promoting independents, heritage attractions and student offers.

Video Content

Engaging videos promoting High Wycombe, HWBIDCo events and local businesses.

Social Media

The official town brand and MyWycombe social media channels.

Campaigns & Competitions

Seasonal campaigns, business offers and competitions.

Animating Spaces

Installations, public space animations and dressing projects.