Festivals & Events

Attracting Visitors 

Our annual calendar of events helps attract thousands of additional visitors to High Wycombe town centre. 

From large family music festivals to thriving street markets, over the last few years we have run or supported many popular town centre events and activities including:

  • Frog FEST 
  • The Christmas Light Switch On
  • Desborough Carnival
  • Summer Crafternoons
  • Live After Five
  • The Christmas Market
  • Halloween Ghost Tours
  • Wycombe Harvest Festival
  • Mrs Claus’ Kitchen
  • Spring Clean
  • Wycombe Heritage Day
  • Armed Forces Day
  • Storytelling Festival
  • Friday Family Festivals
  • The Vegan Market
  • Dino Mania
  • Pirate Pandemonium



Expanding the Events Calendar

We deliver a compelling calendar of events in the town centre. We have ideal event spaces throughout the town and we will continue to increase footfall and trade through these areas. Post-pandemic we have learned that animation through ‘little and often’ events is desirable and works to support businesses, but we will also continue to commit to three big events each year to raise the profile of the town centre.


We take charge of town centre dressing and animation projects. Using the MyWycombe branding we continue to make High Wycombe an attractive trading environment for local businesses. This includes dressing vacant units, supporting street art and murals, bunting, banners, flags, planters and pop-up dressing projects.

Pop-up Events

A key advantage of the business community is that we can be innovative, experimental and react and adapt quickly. We continue to trial new events and look for the best events to help High Wycombe get ahead.

Public Space Utilisation

We currently manage public space under the Guildhall and in Frogmoor. We look for ways to better utilise these spaces and raise income – for example, through filming. We measure success through our footfall counters and town centre Wi-Fi data. See footfall reports here.

Christmas Lights Festival

Join us for our annual Christmas Festival in High Wycombe town centre on Saturday 18th November.

Entertainment and fun for all the family!

For more information and constant updates follow us on social media @hellomywycombe.

Projects & Highlights


We run High Wycombe’s most popular family music festival.

Christmas Light Switch On

We organise the annual Christmas Light Switch On in High Wycombe town centre.

Desborough Carnival

Debuting in 2019, our annual summer Carnival helps showcase local businesses.

Live After Five

Summer busking sessions to help encourage local employees out after work

Specialist Markets

We help boost the market offering by holding specialist markets throughout the year

Pop-Up Activations

Smaller pop-up events and seasonal activations